SQUARE VIDEO INSTAGRAM HOW TO
SQUARE VIDEO INSTAGRAM MAC

įrom their Video Converter Studio, users can select whether they want to create their video with 1:1, 16:9, 9:16, 3:4, and 4:3 aspect ratios.Īs with most tools on the market, you can also add text, filters, overlays, and transitions to your video from within the ApowerEdit interface.Īlthough this may not be the nicest looking interface of the tools mentioned in this guide, it is straightforward in its layout and lets you easily and painlessly export your square video to Instagram when completed.Īs we saw with Facebook, adding closed captions to your videos is important when it comes to these social media platforms. One of the simplest and most easy-to-use is ApowerEdit. There are several tools available that allow users to easily create square videos for Instagram. The recommended tool to create square videos for Instagram We’ll get onto Snapchat in a moment, but both of these social media platforms are phone-first – meaning that the majority of users are going to be browsing on their mobiles. Remember that study from Buffer which we mentioned above? The results from Instagram were even more impressive, with square video costing, on average, 33% less to engage with someone. In fact, a study by Instapage found that adding captions to their Facebook videos increased reach by 16% and reactions were 17% higher.Īs with Facebook, Instagram supports three different types of video: square, vertical, and horizontal.īut with square video filling more real estate, the viewer is only going to be displayed your video and its Call-to-action, and not be distracted by other posts around.

With around 85% of videos on the platform being watched without sound, it means that adding captions are the only effective way of communicating your message. This is more than a simple video maker though, offering the ability to add layers, effects, animations sound, and filters to each piece of content.Ĭrucially for Facebook, Filmora also lets users add closed captions. It offers the ability to easily edit videos to 1:1 (and other portrait ratios) so that they suit your needs, depending on the format and channel of choice.

SQUARE VIDEO INSTAGRAM MAC

Some traditional video makers might offer the ability to create square video, but in doing so they may also change the aspect ratio of the video.Īs mentioned above, the aspect ratio is crucial to the success of square video on Facebook, so selecting a tool that allows creation without affecting the ratio is important.įilmora is an application for Windows and Mac from Wondershare. The recommended tool to create a square video for Facebook This means that square videos are taking up more newsfeed and key metrics like views, shares, impressions, etc are going to rise.īuffer’s study into the effectiveness of square video even found that on Facebook, it cost 7.5% less to get someone to engage with each video, in comparison to landscape formats. Well, traditional landscape videos (16:9) are usually shown at 1280px X 720px, while square video (1:1) expands to fit the height ratio to be 1280px X 1280px. So why does square video make sense for Facebook? Native video, carousel, collection ads, cover videos, and stories all offer a range of aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), and square (1:1) are all possibilities for you. Mobile consumption is continuing to grow and the various video formats that Facebook offers make it a prime channel for businesses and brands to reach a wide audience.

SQUARE VIDEO INSTAGRAM HOW TO

If we want to look at how to increase our impact on social media, Facebook seems like a sensible place to start. In this guide to square video, we go on a channel-by-channel journey through the different possibilities for social media platforms and recommend some useful apps to help you out along the way. The more space you are occupying on your user’s screen, the more likely you are to sell more.Ī study by Buffer found that using square video led to 30-35% higher views and an 80-100% increase in engagement. Square video (1:1) takes up more real estate on mobile newsfeeds than traditional landscape video (16:9) does – 78% more in fact! You may have heard of the rise in popularity of square video for social media channels. How to use square video – how it works and which apps to use

Square video instagram